The Bento Gonçalves region has a Furniture Terroir, as it houses unique conditions for the development of fruits linked to this sector. The lush landscape of the valleys, the gastronomy, the welcome, the Italian immigration, make the city and Movelsul different. The furniture hub developed in a collaborative, innovative environment, where beauty frames everyday life, where the need to do more with less shaped the thinking of businesspeople. All of this is design: nature, collaboration, innovation and economy.
Through this concept, Movelsul – the main furniture fair in Latin America for shopkeepers, retailers and importers – aims to generate business between the furniture industry and buyers from Brazil and abroad.
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